Table 1 Israel Legislation Progress in the Context of the World Health Organization’s FCTC and MPOWER measures
From: Historic tobacco legislation in Israel: a moment to celebrate
Prior to the 7th Amendment to the law on Restrictions on Advertising and Marketing of Tobacco Products | Following the Dec. 31, 2018 passage of the Ban on Advertising and Restrictions on Marketing of Tobacco and Smoking Products | Framework Convention of Tobacco Control Articles | MPOWER Scorea |
|---|---|---|---|
Addressed only tobacco products (combustible, smokeless and heated) | Includes both tobacco products (combustible, smokeless, and heated) and any smoking and/or vaping products | NA | NA |
Specified restrictions on advertisement | Complete ban on advertisement | Article 13.4.e: | MPOWERa - Enforce bans on advertising, promotion and sponsorship |
Except: | Undertake a comprehensive ban or, in the case of a Party that is not in a position to undertake a comprehensive ban due to its constitution or constitutional principles, restrict tobacco advertising, promotion and sponsorship on radio, television, print media and, as appropriate, other media, such as the internet … | ||
1. Newspapersb | |||
2. Specialised tobacco and/or alcohol shops | The new legislation did not improve MPOWER score compared to the previous legislation: | ||
3. Art objects | |||
4. Direct written mailing to over 21 years old, with pre-authorization | |||
Score 3: Ban on national TV, radio and print media as well as some (but not all) other forms of direct and/or indirect advertising | |||
Ban on using human or animal figures, including cartoons, to market tobacco products | Expanding the ban to include also the use of fruit or any kind of plant figure (refers to allowed ads only and packaging) | Article 13.4.a: | |
Prohibit all forms of tobacco advertising, promotion and sponsorship that promote a tobacco product by any means that are false, misleading or deceptive or likely to create an erroneous impression about its characteristics, health effects, hazards or emissions; | |||
General unspecified restriction on using indirect advertisement for tobacco products | 1.Specifies that no use can be made of tobacco/smoking products brand name/nickname/symbols and/or resemblance of these to promote other products | Article 16.1.c: | |
Prohibiting the manufacture and sale of sweets, snacks, toys or any other objects in the form of tobacco products which appeal to minors | |||
2. Ban on sales of any candy or toys that resemble cigarettes | |||
Warning area on package 30% for tobacco products, includes rotating print warnings | 1. For tobacco products – warning area increased to 65% of package, continues to include rotating print warnings | Article 11: | MPOWER - Warning labels on tobacco packaging |
Packaging and labelling of tobacco products | |||
Article 13.4.b: | |||
2. For vaping products – warning area 30%, warning, will read “this product is highly addictive and harmful to your health” | |||
Require that health or other appropriate warnings or messages accompany all tobacco advertising and, as appropriate, promotion and sponsorship | The new legislation improved the MPOWER score from 3 to 4 | ||
3. For smoking products (without tobacco, such as herbal) - warning area 30%, warning, will read “smoking causes morbidity and premature death” | |||
Score 4: Medium size warnings with all appropriate characteristics OR Large warnings missing some appropriate characteristics | |||
Does not include any restrictions on point-of-sale placement | All products will not be visible to the consumers | Article 16.1.b: | NA - Additional measures not included in the MPOWER |
Except: | Banning the sale of tobacco products in any manner by which they are directly accessible, such as store shelves | ||
1. Specialised tobacco and/or alcohol shops (as long as not visible from outside the store) | |||
2. Duty-free shops (as long as will not be visible from the outside or from other parts of the shop) | |||
3. Dedicated online shops (allowed to only include specific details of the product without pictures) | |||
Did not include any regulation on contents of products | Restricts the nicotine content in vaping products to 20 mg/ml maximum | Article 9 | |
Regulation of the contents of tobacco products | |||
Did not include any reference to vaping products | Vaping products must be sold in child-proof packaging | NA | |
Restricting sales to underage minors (< 18 years old) of tobacco products | Extending this restriction to include also all vaping products and any herbal smoking products | Article 16.1: | |
Each Party shall adopt and implement effective legislative … .to prohibit the sales of tobacco products to persons under the age … | |||
Did not include plain packaging | All tobacco/smoking/vaping products will use plain packaging utilizing the colour Pantone 448 C (except cigars and pipe tobacco) | Article 11: | |
Packaging and labelling of tobacco products | |||
Did not include package inserts | All tobacco/smoking/vaping products will include a package insert with information on the harms of using these products and referral pathways to cessation support | Article 13.4.b: | |
Require that health or other appropriate warnings or messages accompany all tobacco advertising and, as appropriate, promotion and sponsorship | |||
Did not include details regarding product content, emission or toxicological data | Requires all manufacturers/importers to disclose once a year all information regarding the content of their products, levels of emissions, and any toxicological data | Article 10: | |
Regulation of tobacco product disclosures |