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Table 1 IQOS POS Characteristics

From: IQOS point-of-sale marketing strategies in Israel: a pilot study

Variable N (%) or M (SD)
City, N (%)
 Beer-Sheva 5 (33.3)
 Haifa 7 (46.7)
 Jerusalem 3 (20.0)
Type of store, N (%)
 Convenience store at a gas station 5 (33.3)
 Convenience store not at a gas station 5 (33.3)
 Grocery store 3 (20.0)
 Tobacco shop 2 (13.3)
Minimum age signage, N (%)
 Minimum age to purchase tobacco signage 10 (66.7)
 Minimum age to purchase IQOS signage 6 (40.0)
Least expensive price (ave.) in Shekels, M (SD)
 Cigarette pack 30.2 (2.7)
 HEETS 27.4 (1.5)
Placement, N (%)
 Placed near youth-oriented merchandise
  Cigarettes 11 (73.3)
  HEETS 10 (66.7)
 Placed within 1 m from floor
  Cigarettes 9 (60.0)
  HEETS 9 (60.0)