Table 1 IQOS POS Characteristics
From: IQOS point-of-sale marketing strategies in Israel: a pilot study
Variable | N (%) or M (SD) |
|---|---|
City, N (%) | |
Beer-Sheva | 5 (33.3) |
Haifa | 7 (46.7) |
Jerusalem | 3 (20.0) |
Type of store, N (%) | |
Convenience store at a gas station | 5 (33.3) |
Convenience store not at a gas station | 5 (33.3) |
Grocery store | 3 (20.0) |
Tobacco shop | 2 (13.3) |
Minimum age signage, N (%) | |
Minimum age to purchase tobacco signage | 10 (66.7) |
Minimum age to purchase IQOS signage | 6 (40.0) |
Least expensive price (ave.) in Shekels, M (SD) | |
Cigarette pack | 30.2 (2.7) |
HEETS | 27.4 (1.5) |
Placement, N (%) | |
Placed near youth-oriented merchandise | |
Cigarettes | 11 (73.3) |
HEETS | 10 (66.7) |
Placed within 1 m from floor | |
Cigarettes | 9 (60.0) |
HEETS | 9 (60.0) |